B2B Marketing Exchange Sources

• 2024 Creative Industry Trends Report – Function Point

• 2024 Digital Agency Industry Report – Promethean Research

• 2024 Marketing Agency Benchmarks Report – AgencyAnalytics

• Digital Marketing Agency Market Size – Digital Agency Network

• Mailchimp & Co Benchmark Report – Mailchimp

• Research Archive – The Society of Digital Agencies

• SoDA Report on Agency Transformation 2024 – Society of Digital Agencies, Kantata

• Agency Digital Outlook 2023 – Society of Digital Agencies

• The 2023 Global Data Report on Agency Valuations – Productive

• The State Of Agency Operations Survey – Canam Research, Kantata

• “Trust and commitment influences on customer retention: insights from business-to-business services” – Spiros P. Gounaris

• Will 2024 Mark the End of the ‘Digital Agency’? – Wall Street Journal